Identity

Studio Studio was invited to pay homage to Biennale Interieur, granting access to the extensive archive of printed materials. While exploring the archive, the attention was captivated by the posters and catalogues designed by Boudewijn Delaere for the Biennale. His identity, evolving with contemporary design, resonated strongly with Studio Studio’s vision as a graphic design bureau—bold colors, applied shapes, minimalistic approach, integrated logo, and prominent typography.

Inspired by this identity, Studio Studio embarked on a thorough investigation, discovering that other leading graphic designers had also experimented with Boudewijn Delaere’s work. Following a similar logic, Studio Studio distilled simple forms and colors from the overall graphic identity.

Simultaneously, a clear trend emerged from the recent catalogs: the vast possibilities for personalization and the creation of individual interiors. This insight, combined with the distilled graphic elements, culminated in the creation of the playful graphic game ‘Remember Biennale Interieur.’ A nod to the numerous flags used in the announcement of the Biennale, the game’s cards reflect the symbiosis of forms and colors. The game first invites players to explore and recognize the evolution of Biennale Interieur’s graphic identity through a memory game. Subsequently, players are challenged to design their unique Biennale poster using their matched pairs.

Video by Dift: The New Masters

Studio Studio has developed the identity for a small cultural festival during The Gentse Feesten, (Dutch pronunciation: [ˈɣɛntsə ˈfeːstə(n)];) known as “The Festival of Ghent”, while operating within a limited budget. The creative approach involves the design of a multifunctional grid that can be cost-effectively printed and manually filled in, ensuring a practical and versatile solution for the festival’s diverse needs.

Annually, the city of Destelbergen, Belgium, hosts the Leven in ‘t Park festival. Studio Studio was invited to propose a design for this event. The submitted design intricately visualizes the festival’s course, organized into three distinct parts: morning, afternoon, and evening, each delineated by specific timetables featuring various planned activities. Alongside this systematic approach, a typographic image was designed to enhance the festival’s overall recognizability.

Studio Studio crafted the visual identity for De Papega(e)y, an association established in 1992 with the core objective of acquiring land at the intersection of Papegaaistraat-Twaalfkameren. The cornerstone of this design process was the distinctive form of the corner, serving as inspiration for the logo. This unique logo, derived from the corner’s shape, became the focal point of a recognizable visual identity.

This identity extends to various materials such as flyers, banners, and T-shirts, maintaining consistency across different mediums. The logo, a visual embodiment of the corner’s form, stands as a symbol of the association’s mission, creating cohesion and easy identification for both members and the broader community.

Kavka stands as a versatile cultural center dedicated to the youth of Antwerp, encompassing two distinct locations—Kavka and Zappa. Studio Studio played a role in shaping their visual identity, employing a system based on lines and contours to strike a balance between differentiation and cohesion.

Meeting the need for a monthly event calendar in poster format, the developed system ensures variation while maintaining consistent recognition. This flexibility allows for diverse realizations, and all posters are printed and distributed across the streets of Antwerp.

Furthermore, the concept developed for the visual identity proved instrumental even during the 10-year anniversary, providing a reliable and enduring foundation for Kavka’s visual communication.

COLORBLIND stands as an educational production by the theatre company Vlaams Fruit, delving into an experiment overseen by three adults and uncovering concealed secrets. Addressing a poignant question – “What do you do when someone is bullied?” – the production confronts teenagers with their own reactions, prompting them to literally reveal their true colors. Throughout the play, students engage in an interactive testcase intricately linked to the scenography and identity conceptualized by Studio Studio. The logo, crafted with a potent fusion of geometric shapes, mirrors the patterns integrated into the scenography, creating a cohesive visual language.