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Ponton magazine strives to create a connection between designers and people. The first issue centers around five young and emerging designers, sharing some of their stories. Additionally, Ponton features interviews with other designers. The magazine’s primary goal is to inspire readers and focus on the creative journey of designers rather than just their final products. Through this approach, Ponton sheds light on the various challenges designers face in today’s creative process, particularly young and recently graduated ones. It aims to foster dialogue, encourage reflection and promote knowledge sharing through diverse presentation and working methods.

Ponton serves as both a carrier of content and a showcase for talents. It offers designers a platform to discuss and share their ambitions, doubts, successes, and failures. To convey the essence of the creative process, which is often a blurry and evolving journey, we employed a pixellated typeface. This typeface not only introduces varying degrees of blur and pixelation but also embodies the gradual clarity that emerges from the mist of creation. A sans-serif typeface is used alongside giving a sense of clarity throught the process.

Furthermore, to maintain a clear overview of the magazine while breaking away from linearity, we developed a system of keywords and labels that extend throughout every article. These labels can be found at the beginning of the magazine, inviting each reader to interpret and comprehend the content in their own way. This design choice aims to create an engaging reading experience, departing from the conventional structure.

Additionally, the magazine places special emphasis on the center of its editorial object: the spine. The layout and structural choices are a tangible representation of how Ponton literally bridges the gap, symbolizing its core mission.

The Belgian Art & Design Fair is an annual fair showcasing and promoting Belgian art and design. It acts as a fun fair where the boundaries between the two disciplines are merged, blent and blurred. It is the only fair in Belgium that offers to combine the two practices and mingle them into a single event.

In 2019, we designed a new visual identity for the fair. It started with an elementary concept following the idea of the exhibition: nothing is the same, everything is different. While a wide range of styles, disciplines and processes are displayed, the identity centres around the notion of eclecticism, closely resonating with the scenography designed by Doorzon interior architects and Theo De Meyer.

With the intention to be used and adapted for further events during upcoming years, the identity of The Belgian Art & Design Fair works as a system. Each visual is a playground that constantly uses different elements; a system that challenges itself into inventing new solutions for various events, visuals, single creators as well as for collective exhibitions.

Colors can be adapted, placement, fonts, shapes, to create continuous possibilities. It was created as a lasting and identifiable part of the Belgian art and design community, including the red, yellow and black colors of the Belgian flag.