Ponton magazine
TypeIdentity
ClientZ33 & Designregio Kortrijk
Year2022
Ponton magazine strives to create a connection between designers and people. The first issue centers around five young and emerging designers, sharing some of their stories. Additionally, Ponton features interviews with other designers. The magazine’s primary goal is to inspire readers and focus on the creative journey of designers rather than just their final products. Through this approach, Ponton sheds light on the various challenges designers face in today’s creative process, particularly young and recently graduated ones. It aims to foster dialogue, encourage reflection and promote knowledge sharing through diverse presentation and working methods.
Ponton serves as both a carrier of content and a showcase for talents. It offers designers a platform to discuss and share their ambitions, doubts, successes, and failures. To convey the essence of the creative process, which is often a blurry and evolving journey, we employed a pixellated typeface. This typeface not only introduces varying degrees of blur and pixelation but also embodies the gradual clarity that emerges from the mist of creation. A sans-serif typeface is used alongside giving a sense of clarity throught the process.
Furthermore, to maintain a clear overview of the magazine while breaking away from linearity, we developed a system of keywords and labels that extend throughout every article. These labels can be found at the beginning of the magazine, inviting each reader to interpret and comprehend the content in their own way. This design choice aims to create an engaging reading experience, departing from the conventional structure.
Additionally, the magazine places special emphasis on the center of its editorial object: the spine. The layout and structural choices are a tangible representation of how Ponton literally bridges the gap, symbolizing its core mission.