By vanharten is a Dutch design label producing a hybrid collection of functional homeware and wearable garments. For the 2016 Wear/Ware lookbook, Studio Studio developed the graphic design in collaboration with photographer Lonneke van der Palen.
The collection’s core proposition is versatility: objects that move between domestic and bodily context. The lookbook mirrors that directness. Photography and layout present each piece plainly, without styling excess. Small-scale typographic annotations accompany every item, identifying its function without competing with the image. The typography serves, it does not perform.
Beyond the lookbook, Studio Studio designed the packaging for the garment line and developed the logo for By vanharten. Both follow the same principle: clean, minimal, and quiet enough to sit alongside the products without overpowering them. The logo works at the scale of a hangtag or woven label as comfortably as in print or on screen. The packaging extends that restraint into three dimensions, letting the garments remain the primary material experience.
