For one of the smaller cultural festivals held during the Gentse Feesten, the annual ten-day citywide festival in Ghent, Studio Studio developed a visual identity under tight budget constraints. The system is built around a single multifunctional grid, printed cheaply on a uniform sheet and then completed by hand for each application, so that posters, programmes, signage and day-to-day communication are all produced from the same base, with the variable information of each event added in manually as the festival progressed.
