Studio Studio was invited to pay homage to Biennale Interieur, granting access to the extensive archive of printed materials. While exploring the archive, the attention was captivated by the posters and catalogues designed by Boudewijn Delaere for the Biennale. His identity, evolving with contemporary design, resonated strongly with Studio Studio’s vision as a graphic design bureau—bold colors, applied shapes, minimalistic approach, integrated logo, and prominent typography.

Inspired by this identity, Studio Studio embarked on a thorough investigation, discovering that other leading graphic designers had also experimented with Boudewijn Delaere’s work. Following a similar logic, Studio Studio distilled simple forms and colors from the overall graphic identity.

Simultaneously, a clear trend emerged from the recent catalogs: the vast possibilities for personalization and the creation of individual interiors. This insight, combined with the distilled graphic elements, culminated in the creation of the playful graphic game ‘Remember Biennale Interieur.’ A nod to the numerous flags used in the announcement of the Biennale, the game’s cards reflect the symbiosis of forms and colors. The game first invites players to explore and recognize the evolution of Biennale Interieur’s graphic identity through a memory game. Subsequently, players are challenged to design their unique Biennale poster using their matched pairs.

Video by Dift: The New Masters