^Inspiration

^Concept

^Sketches

^Patterns

^Context

In early 2023, Charleroi Danse, a choreography center located in both Charleroi and Molenbeek [BE], reached out to us for the creation of a new identity. Our proposed identity revolves around the concept of gesture, encompassing both the physical movements of the body and, more symbolically, the artistic gesture. During the research and brainstorming phase, we found inspiration in the art of calligraphy, drawing parallels to the graffiti present in Charleroi's post-industrial zone and the industrial buildings of Molenbeek.

The disciplines of calligraphy and choreography share a common essence – the artful movement of the body to create a form or convey intention. Both demand a profound understanding of movement, composition, rhythm, and timing. This connection between graphic and choreographic gesture serves as the guiding theme for our proposal, with due consideration for the unique challenges faced by Charleroi Danse.

Our approach involves the incorporation of layers, overlapping messages, and artistic gestures that transcend the industrial landscapes of both locations. This concept signifies the evolution of these places over time, suggesting a new artistic perspective that emerges from their industrial roots. The addition of layers not only enriches the visual identity but also reflects the complexity and depth of Charleroi Danse's artistic offerings.