Start To Collect is a platform aimed at people who are beginning to collect art and design. Studio Studio designed the brand identity, developed the website and produced the membership campaign.
The website is structured as an orientation tool, with art and design kept visible as two distinct tracks. The homepage presents the platform through its services rather than through a selection of objects, so the visitor enters through the guidance the platform offers rather than through the inventory it points to.
The identity is composed of elements that can be rearranged and rescaled across different contexts. The website, the campaign and the membership communication share the same underlying logic, adjusted to the format they appear on.
