Kunsthumaniora Sint-Lucas Gent is a secondary school for the arts in the centre of Ghent, with departments ranging from architecture to audiovisual and fine arts. Each section required distinct visibility within a cohesive, shared visual language.
Studio Studio found the answer inside the school itself. Drawing a direct nod to the institution’s esteemed architecture programme, the graph paper grid was deployed as the conceptual starting point. That grid became the structural foundation of the entire visual identity, translating the physical architecture of the campus into a dynamic graphic system. By assigning a distinctive colour to each section, the design champions departmental autonomy while ensuring the institution reads as one coherent whole.
Typography, proportion, and spatial logic remain strictly fixed across every application. Wayfinding signage, printed stationery, and the school’s website are not treated as separate designs, but as rigorous expressions of the exact same set of rules. The existing logo was fine-tuned rather than replaced, paired with a new typeface chosen to sit alongside it and maintain historical recognition.
Ultimately, this systemic approach creates a democratic graphic economy. Built so logically that it functions without a designer present, the framework empowers school staff to produce their own materials within everyday administrative tools like Google Sheets. The system is autonomous. The identity reproduces itself.
Experiment with Google Sheet: here.
