Phono, a listening bar in Ghent, immerses patrons in a unique blend of sound, food, and drinks. During the Gentse Feesten 2022, Phono made its debut in a pop-up location in the city center of Ghent, featuring live DJ performances, food and special cocktails. To mark this event, we introduced Phono’s identity for the first time. This encompassed interior interventions, including the bar and door, alongside the creation of a website, business cards, and a lightbox.
The identity is inspired by graphic representation of sounds and phonemes. We created a grid as a starting point that stretches and adjusts to the dimensions of the communicating medium, playing with circles and dots. Each circle represents one of the highlight of the bar: music, food and beverages.
